November 01, 2024
Exhibitors are crucial to successful events and tradeshows, driving value, not only for themselves, but also for the event organizers who host them. For exhibitors, their ultimate goal is to maximize their return on investment (ROI) by collecting high-quality leads/contacts and increasing brand awareness. To achieve this, exhibitors need efficient tools that allow them to capture, categorize, and manage their leads effectively. Personalized follow-up is key to turning these leads into valuable business relationships. Customizable lead tags offer exhibitors a powerful way to segment and prioritize their prospects, ensuring more targeted and impactful post-event follow-ups.
Whova has long supported exhibitors with a robust suite of tools designed to maximize their event ROI. Features like the passport contest have increased booth traffic at thousands of events, while the virtual exhibitor booth allows exhibitors to showcase videos and brochures to attendees before and during events. exhibitor registration and booth selection streamline exhibitor management, and exhibitor outreach campaigns enable personalized marketing to potential leads.
Today, we’re excited to introduce the latest enhancement to the exhibitor portal: Lead Qualifier Tags. This enhancement empowers exhibitors to create custom tags that optimize their lead management process, allowing for more personalized, targeted and effective follow-ups.
What Are Lead Qualifier Tags?
Lead Qualifier Tags are labels that exhibitors can apply to leads they capture during events. These tags enable exhibitors to categorize and prioritize leads, ensuring that they can tailor their post-event outreach according to the needs and interests of each prospect.
Whether it’s tagging based on interest level, follow-up actions, or time sensitivity, Lead Qualifier Tags make it easier for exhibitors to manage their leads and focus on what matters most: turning connections into business opportunities.
How Custom Lead Qualifier Tags Drive Success
Whova’s Lead Qualifier Tags can now be customized in various ways to help exhibitors efficiently sort and follow up with leads. Some examples of tag categories include:
- Interest Level Tagging: Create tags like “High Interest,” “Moderate Interest,” or “Low Interest” to prioritize which leads to follow up with first.
- Product-Specific Tags: For exhibitors showcasing multiple products, tags like “Interested in Product A” or “Needs Product B Demo” ensure that outreach is relevant to each prospect’s needs.
- Budget Authority: Tags such as “Budget Holder” or “Needs Approval” help sales teams target decision-makers.
- Follow-up Actions: Streamline post-event tasks with tags like “Send White Paper,” “Schedule Demo,” or “Add to Newsletter.”
- Time Sensitivity: Tags like “Immediate Follow-up” or “Long-term Prospect” help exhibitors manage outreach timing.
- Swag Collectors: If attendees are only interested in free giveaways, tags like “Swag Only” can help exhibitors decide whether to focus on nurturing these leads or simply add them to newsletters.
These flexible tags give exhibitors the control they need to ensure a more organized, efficient follow-up process, leading to stronger post-event engagement and more meaningful business outcomes.
Create and save custom Lead Qualifier Tags all within the Exhibitor Portal.
Navigating The New Lead Qualifications Page
Using the Lead Qualifier Tags is simple. To get started, navigate to the Lead Qualifiers & Analytics page in the Whova Exhibitor Portal. Here, you can create, edit, and manage custom tags. The interface allows you to view leads in a list format or as a bar graph, giving you a clear visual of how your leads are distributed across different tags. The bar graph makes it easy to spot trends and adjust your follow-up strategy accordingly.
View a summary of your leads through a comprehensive bar graph.
For those managing leads on the go, Whova’s mobile app also supports Lead Qualifier Tags, ensuring that exhibitors can add tags in real-time, directly from their mobile devices. This means that while you’re actively engaging with new leads on the exhibit floor, you can instantly categorize and prioritize them, ensuring no valuable insight is lost in the moment. Simply navigate to the Lead Qualifiers & Analytics page in the Whova mobile app left-hand menu to add your tags.
Add leads to existing tags or create a new tag for contacts directly within the Whova mobile app.
Export Leads In Seconds
Once you’ve tagged your leads, Whova makes it easy to export the data. Simply click on the “Export as Excel” button to instantly download your leads list, complete with all associated tags. This allows exhibitors to quickly share leads with their team and continue lead management beyond the Whova platform. With just a few clicks, you have a comprehensive, organized lead list ready for your sales or marketing teams.
Take Control Of Your Lead Management With Whova
Whova’s Lead Qualifier Tags offer exhibitors an invaluable tool for post-event success. By giving exhibitors the ability to customize and manage their leads with precision, we’re making it easier for them to transform event connections into lasting business relationships. The more effectively exhibitors can follow up with leads, the more likely they are to achieve event ROI.
For event organizers, the satisfaction of exhibitors is a cornerstone of event success and retention. Happy exhibitors, who experience high-quality lead generation and meaningful engagement, are far more likely to return year after year. This not only boosts the value of your events but also creates lasting partnerships that benefit both organizers and exhibitors. Ensuring exhibitors have a positive experience translates into a stronger reputation for your events, making it easier to attract new participants, too.
Want to keep your exhibitors satisfied and maintain a thriving event ecosystem? Schedule a free demo of the Whova platform today and see how we can help you create an outstanding exhibitor experience!